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Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved May 16, 2024, from
Boston and Moll (1983a, June 15). It's not (just) what you say, it's (also) the way that you say it. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/it-s-not-just-what-you-say-it-s-also-the-way-that-you-say-it
Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children
Greenberg, S. (1978a, October 01). The effects of economic and social changes on the children's market. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/the-effects-of-economic-and-social-changes-on-the-children-s-market
Wolfe, A. (1978a, June 14). How to adapt research techniques to design and assess corporate image advertising . ANA - ESOMAR. Retrieved May 16, 2024, from
Berrol, E. (1974a, September 01). Segmentation of the pleasure travel market to Europe. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/segmentation-of-the-pleasure-travel-market-to-europe
Biel, A. L. (1972a, September 01). Market segmentation. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/market-segmentation-1016
Williams and Wolfe (1970a, September 01). The practical application of package-goods marketing to international travel. ANA - ESOMAR. Retrieved May 16, 2024, from
Twigg and Wolfe (1968a, June 15). Problems in communicating the results of market segmentation studies. ANA - ESOMAR. Retrieved May 16, 2024, from